Learn Why SEO is Important for Business Growth

Learn Why SEO is Important for Business Growth

Let’s break it down.

Search engine optimisation (SEO) is the process of optimising a website so that it performs well in search engine rankings. SEO plays a major role in the online success of any business, as well as helping with the branding of a company.

So, why is SEO important for Business Growth? Here are eight powerful reasons why you need it:

1. SEO delivers a high ROI
Implementing a SEO strategy is one of the most affordable forms of marketing as it yields highly fruitful results which send you targeted and relevant traffic.

2. SEO provides good value for money
SEO is very flexible; you can do as much or as little as you want or can afford.

3. The competition will be doing it
Just like you compete for the same customers, you are also competing for the same high rankings. If you can’t be easily found online, your customers may end up going elsewhere.

4. SEO is constantly evolving, and so should you
SEO continually evolves as search engines constantly update the way that they rank websites. If you don’t keep up-to-date with the changes, your online visibility will suffer.

5. SEO helps you maintain visibility and brand awareness
SEO ensures your website ranks highly in search engine results pages, therefore maintaining visibility and awareness with your target audience. Even if they don’t buy from you right now, you will be on their mind.

6. Your customers are mobile and searching
Mobile traffic continues to increase and it is now outpacing traffic from desktop computers. Mobile search is the future, so you need to make sure your business is ready for it.

7. Everyone looks for businesses online
SEO can increase the odds of your target audience locating your website and engaging with you. If you are not at the top of the search page, how do you expect to be found? How do you expect customers to even know that your business exists?

8. Quality Leads
SEO helps your business get the targeted traffic you want and need. SEO helps you get higher in the search ranks, shows your website for the correct searches, attracts more qualified leads, and gets you more conversions.

Still wondering why SEO is important for business growth? Here’s the evidence:

Pie chart icon - average traffic shareAiming to rank on the first page of Google is the goal for every website. Studies show that 91.5% of traffic occurs on Google’s first search results page.
The first website on that page will be lucky enough to earn about 32.5% of the clicks. Over 50% of this traffic does not go past the first 3 results.

This is why it is paramount to appear at the top of Google’s search results.

Search engine optimisation is not an easy process, and the market is really competitive. However, there are many tools you can use to outrank your competitors if you use them right. You can find them in our 10 Key Tips on SEO for Local Business article.

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