Why is SEO Important for Online Success
We can all agree on one thing:
All businesses want to profit.
In a contemporary world, companies must have an online presence to impact consumers and increase revenue. Why is this?
Here’s the simple answer: Technological advances have made it near impossible for companies to function without a website. In the modern world, everyone has access to the internet. Phones, tablets, laptops, smartwatches… you can’t avoid it.
However, the purpose of having a website is often misunderstood. In many cases, companies will create a website just for the sake of having one.
Having a website is only the first step on the long road to success. Once you have a website, you need people to visit it. You will also want to generate as much traffic as possible so you can revisit your primary goal: revenue (may it be from cold, warm, or hot traffic)
To do so, you will want to be visible. This makes it easier for customers to find you online, as well as attract new potential customers.
This is where the second step comes in: search engine optimisation (SEO). So why is SEO important for your business to succeed?
Entering keywords into a search engine, such as Bing, Yahoo or Google, will result with a list of websites, in relevant order. According to studies, a website ranking affects its traffic. Take a look:
- Studies have found that 91.5% of Google users will respond to websites on the first page.
- Another statistic shows that 32.5% of clicks go to the first website listed.
- The most shocking result is that over 50% of traffic do not even look past the first 3 websites given.
These figures should show you how important it is to rank on the first page of search engines.
Investing time into proper search engine optimisation tactics is consuming, but necessary. Your business will see great improvement regarding its search engine ranking and, inevitably, will put you on the right path to success.
This is why SEO important for your business to succeed.
Thinking about hiring a SEO professional to help you? You should!
Learn more in our article “4 Hidden Benefits of Hiring a SEO Freelancer”