10 Key Tips on SEO for Local Business
Modern technology has made it possible for companies to target precise audiences. Regardless if you are a local or global business, you will still want to reach the appropriate audience.
It would be redundant, and not to mention a waste of money, to launch a global campaign if your customers live in a specific geographic area.
For local businesses, search engine optimisation offers the opportunity to help you target your customers by sectors.
Here are some key tips on SEO for local business:
- Use the right domain name
You must buy a domain name related to your location. For instance, if you are a UK-based company, you must buy a ‘.co.uk’ and ‘.com’ domain.
You also need to make sure the server your website is hosted on is based in your country in case you need assistance.
- Use your location in keywords
To make sure your customers can find you, include your location in the keywords.
- Use your location in meta tags
Meta tags matter, since they tell important information to search engines on what your website and pages are about. If you include your location, it will help the search engine define where your business is based and you will appear as a relevant result to the people in your area.
- Use your location in your body text
If you use your location as a keyword in your meta tags, then you must use your location in your body text. If you do not, the search engine will be confused and it will look suspicious. Adding your location as a keyword in the body text will increase your SEO score and help you rank.
- Use backlinks with your location as anchor text
Using your keyword in the body text can sometimes be a bit tricky. “Chartered accountants Harrow” is not grammatically correct. However, you can use your location as anchor text when setting up backlinks (also called inbound links).
- Get listed in local directories
Entering your NAP (Name, address and phone number) in key directories and citations repositories will help your business to get listed in your area. The more information you give about your business, the more chances you have to appear as a relevant result.
If your business has already been listed by the website, you can also claim it. People often use directories when they look for a particular business or service so you shouldn’t neglect them.
- Get listed on Google Places and Yahoo Local
- Get listed in local search engines
Depending on which market you’re in, make sure you choose relevant search engines to list on. Not every country uses Google as their main search engine as we do here in the UK. For instance, Baidu is used on the Chinese market, Daum on the Korean market, Goo on the Japanese one, and so on.
You can find a list of search engines on Wikipedia.
- Set up social media accounts
You should set up a social media account for each country your brand works in. Don’t forget to adapt your strategy and messages according to the culture, language and laws in the country. You should use different social media platforms depending on your products or services, audience, and financial capabilities.
- Locally targeted ad campaigns
When using social media platforms you are able to run locally targeted ad campaigns. You have the possibility to precisely target the audience you want to reach. For instance, Facebook offers targeted tools to define your audience.
If you liked our SEO for Local Business article, you can find similar ones in our ‘Blog section’.
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