Online Reputation Management Tools: The Dos and Don’ts

Online Reputation Management Tools: The Dos and Don’ts

The tools and methods employed to manage online reputations can make or break an individual or company.

Maintaining good character online is essential for developing long term relationships with your customers, and recruiting new ones.

On the contrary, if you are receiving too many negative reviews and comments, it can directly impact your business image and sales.

Unhappy customers have the ability to write bad reviews about your products and service, and publish them to social media platforms. This position gives them a lot of power.

Negative reviews send a bad message to the rest of your customers, and can tarnish your image. Many companies aren’t even unaware of their online reputation. However, it should be closely monitored.

The following Dos and Don’ts of these online reputation management tools will be your first step towards building a credible, trustworthy site with a great reputation.


Create social media accounts

(LinkedIn, Facebook, YouTube, Twitter, Google+)

This will help you stand out on the first page of Google, and allow you to interact with your customers. Be active on your social media accounts and share value-first content to drive engagement.

Create your company’s website

This is very important to increase your credibility. It will help your customers find you online, and learn more about you.

Press releases

Physical and digital press releases work very well. They can also benefit your reputation.

Press releases are appropriate for big announcements, and to respond to any controversy over your brand.

Encourage reviews

Try and encourage your customers to write reviews about your products and services. You should also invite them to comment, share, and like your content. This will help contribute to your credibility because it works as a social proof for your customers and potential clients.


Don’t ignore negative reviews

You should never ignore negative reviews. An unhappy customer doesn’t necessarily mean a lost customer. Instead, get in touch with them and offer an explanation or some form of compensation.

Don’t ignore positive reviews

Don’t focus your efforts solely on negative reviews. Positive reviews also matter, and you should thank your happy customers for sharing their experiences and opinions.

Don’t argue

You should limit the number of times you reply to complaints. Usually, a unique, polite and informative response is enough to solve the problem. If not, don’t start a fight. Offer to continue the conversation in private, if necessary.

Don’t bash the competition

Always be respectful to your competitors. Don’t say hateful things about them, and don’t try to compare your service to theirs. If you do, this will make you look tacky and spiteful.

These were our online reputation management tools. We hope this helped!

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